Brazil was hectic to say the least. We were on lots of planes and buses and saw some amazingly big concrete jungles known as cities. Sao Paulo is hugh and has a little under 22million people. Thats the same as the whole of Australia in one place. WOW. We saw an incredible array of different agricultural enterprises too.
The focus on agriculture is impressive. They seem very focused on imporving productivity and using research to take them there. They will be able to improve their productivity. There is no doubt about that. They are also focused on the environment , contrary to what I have ever heard about the Brazilans raping the amazon. This is not the case according to all we have been shown. There is such ability to grow and a real committment from government to assist. Look out Australia here comes Brazil.
The work culture among the people is an intersting aspect, that could both assist or impeed the ability of Brazil to more fast. Its not overly backward here. People clearly want what the modern world offers. Stuff is the same price as home but wages are less. All the employers we spoke to talked of skilled labour being a challenge for their business. Some of the scholars are suggesting that the very laid back attitude of the Brazilians may hold them back. I'm still thinking this one through.
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