Canada has been great. Today i attended a conference run by the Ontario farm animal council. OFAC, Two fantastic speakers talked of the importance of addressing the onslaught of the Activists threatening our social licence to produce food. Canada feel that the groups working to achieve a goal of a vegan world have been active in Australia, USA, Europe, and are now focusing on Canada. The way they are looking at developing a strategic approach to this is so exciting. They recognise the importance of working as a coalition across commodities. One quote I loved was "We must all hang together or assuredly we shall all hang separately" Benjamin Franklin. The approach is to work with the community to build trust. through values then science then economics. There is a heightened interest in food so right now is the opportunity to embrace, this time and change the perception of farmers in the minds of consumers. We have been hearing up until now all about the challenge of feeding the population as it heads towards 9 billion and today I learnt that we certainly have the ability to do that but not without earning the social licence to do so. (I'll explain more in my report).
PS Yesterday we saw Niagara falls WOW!!!!!
No comments:
Post a Comment